Believe it or not, when a potential client stumbles upon your website, there are a few things that will happen right away. First, they will immediately judge the design of your website and make early impressions of you. Second, they will determine if you are able to provide the information and resources they want to utilize. Lastly, they will go to your “about” page and try to gauge a little more about you personally, rather than just the business. How your website looks matters just as much as what is on it.
Sometimes, it can be a little difficult to put into words succinctly the services you provide, your business mission and a little background as to why you are doing what you are doing. Too much copy and you risk your potential client moving on to your competitor because you didn’t get to your point. Too little copy and there are too many unanswered questions for them to feel comfortable with you.
Recently, MarketingProfs analyzed Siege Media’s list of 50 Inspiring ‘About Us’ Page Examples to determine the science behind about what makes a great “about” page. Siege media noted that customers who view your “About Us” page spend 22.5% more in retail purchases than those who don’t. That especially applies directly to the financial services industry—meaning your potential clients are weighing in your company history and your personal story in their decision to work with you.
Go beyond the norm. Contact your sales representative and ask about updating your “About Us” page. CreativeOne’s Creative Team can help you write and generate fantastic copy for your “About” page.