With the new algorithm for Facebook’s news feed, video content has risen as the latest way to reach out to consumers. Facebook now prioritizes videos instead of typical advertisements, so video ads are a more effective way to reach out to your audience. In addition, they help to build brand awareness and allow you to engage with your audience.
You might be asking yourself, “Why should I be interested in Facebook Video Ads?” Well, there are an estimated 4 billion video views occurring every day on Facebook. Out of those views, 65 percent of them are on mobile devices.1 What this means for you is that mobile video ads are an effective way to reach out to potential clients. Financial advisors can market directly to their viewers and create a direct-response campaign.
- Keep Your Target Audience in Mind
For the best results, you have to target your videos for a specific audience. Facebook lets you to customize the audience you are looking for according to their interests, age, location, income, gender, likes and dislikes.
You want to create a targeted audience because it allows you to reach out to the consumers who are actually interested in your products. Once the audience is created, you can focus your budget on only the audience members that pay off. Facebook also lets you view the results of your campaign, so you can quickly learn which audience members have the highest conversion rates.
- Create an Attention-Grabbing Headline
Buzzfeed, a social news and entertainment website, utilizes a complex algorithm to test out multiple headlines for a single article. This process pays off because Buzzfeed draws in millions of readers every day based on having headlines people want to click on. While you do not have to create crazy titles, using a question or addressing a common problem can get people interested in your post. Design headlines that make the viewer interested in continuing to your website.
- Introduce Yourself
If you are in the video, you will need to introduce yourself. This first portion of the video helps you to establish credibility and trust with your audience. In addition, your introduction will help the audience choose if they are interested in your services, information and products.
- Include a Call to Action
A call to action is one of the most important parts of your ad campaign. In one or two sentences, you want to get the audience to take action. Whether they are going to your website or subscribing to newsletters, you want to get them engaged. Consumers have constant advertisements and messages sent through social media every day. You want to create a call to action that clearly shows what you want the audience to do. To make the call to action easier to follow, use Facebook’s Power Editor to create a button for the audience members to push.
Obviously, your main goal with ads is to maximize your earnings. Video ads are the latest way to engage consumers and reach out to new clients. Facebook’s focus on videos is driven by the audience. More people want to watch videos, so marketers have shifted their budget from traditional advertisement sources to mobile video ads.
There are many reasons why someone may find it challenging to create Facebook videos. That’s why when it comes to maximizing your ads performance, look no further than CreativeOne’s Digital Marketing Solutions. Our digital marketing experts will help you employ effective strategies for lead generation such as digital seminar leads, lead generation and dinner seminars. Digital marketing can be a time-consuming endeavor, but our team uses proven strategies and best practices to ensure your plan is completed in a timely fashion through our Social Media Elite packages and SEO Local Spark.