Alexis DavisContent Strategist - Creative Edge

LinkedIn is mainly used for establishing a professional network and managing your business’ authority in the field—think of it as an online resume. While Facebook is mainly used for business-to-consumer information (i.e. advertisements, consumer articles, events), LinkedIn can be used for business-to-business information. It can highlight your successes as a company, establish authority in your… Read More

Facebook is one of the most-utilized social media platforms that consumers use for research, review and engaging with a brand. This is a great place to make your voice and your message about your company know. Not to mention establish your branding and solidify your digital presence. Create your personal Facebook profile in these easy… Read More

Making your social media platforms active and engaging can seem a little tedious when it comes to your overall content marketing strategy. When you’re wanting to improve your social media presence and create more engagement, the easiest place to start is to begin posting more visual content. This can be in the form of shared… Read More

When you are trying to increase your engagement and following on social media, you may be thinking the more you post, the more followers you are likely to gain from your posting. While it is good to be active when it comes to social media marketing, posting too often or even not enough can hurt… Read More

So, what is content marketing exactly? Content marketing is, defined by the Content Marketing Institute: Con•tent Mar•ke•ting noun a strategic marketing approach on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience.1   This means that you are creating content—guides, blogs, infographics—that is thought-provoking and targeting towards a… Read More

Having active and best-practiced social media marketing and content strategy can be just as important as your updated lead-generation campaigns. Your website and social media accounts are the face of your company to an incoming prospect or your current clientele. They are your first impression for many people researching local financial advisors. And while it… Read More