Marketing Archives - Creative Edge

5 Ways to Create & Curate Successful Content on Twitter

Twitter recently celebrated its 10th birthday as a social media website. Over the years, Twitter has been an innovator in connecting business and customers. From allowing immediate customer feedback to growing a business, Twitter is a key tool for financial advisers today. Through the right techniques, business owners can expand their geographic reach, find new… Read More


Focus on Reaching Small Business Owners with Executive Appointments

Rather than hiring another employee to enhance business-to-business growth, outsource your efforts to the experts. CreativeOne has a new option for busy producers: Executive Appointments. The program employs a service that sets appointments for you with pre-qualified small business owners. The mature, experienced callers with Executive Appointments tell your firm’s story and schedule meetings with… Read More


ChangePath VP of Business Development Named 30 Under 30 by ThinkAdvisor

Martin Pfannenstiel, ChangePath’s vice president of business development, has been named one of ThinkAdvisor’s Life Health 30 Under 30. According to the magazine, “these millenials have made a mark, fast, despite having to put up with waiting in more lines, for longer, than about two-thirds of their peers.” Read the article to learn more about Martin… Read More


News Release: CreativeOne Makes Updates to Tagline, Website

Changes reflect expanded role CreativeOne has within the financial services industry. Kansas City, Mo. (August 1, 2017) — Today, CreativeOne announces a refresh and unveiling of its corporate branding and updated website to support its new company vision. Since 1984, CreativeOne has operated as a successful independent marketing organization (IMO), working with insurance agents and… Read More


Make Publicity Your Best Friend

Capitalize on your knowledge and expertise in your own local market with Instant Authority. Our program not only guarantees your appearance on your local news station or in a major publication, but positions you as an expert, helps you gain credibility and trust and builds brand awareness in your community. Let’s face it—publicity matters. Publicity… Read More


The Write Stuff

Writing a book makes you an authority. Not everyone can write a book. Not even most people can. But, if you take the time, it might not be as painful as you think, and the rewards could be substantial. We each come to success by our own paths, and a path is a journey, and… Read More


4 Steps to Personalize Your Business’ Image on Twitter

On Twitter, companies can work on building their brand and creating a new image for their company. They can handle public relations nightmares or build current promotions. Through Twitter, companies can drive traffic to their website or blog. At the same time, businesses can engage directly with their customers, find new clients and take part… Read More


3 Essential Elements to Help Your Google Ranking

You’re not the only insurance or financial advisor in your area, and a large part of your business comes from getting out there and promoting yourself. One of the best ways to do this is through digital marketing. You may already know that your website is like your billboard on the internet. But like a… Read More


Enhance Your Online Reputation with Social Media Elite

Take Advantage of Our Social Media Elite Program Nurture Client & Prospect Leads | Affordable Packages | Social Media Management Join me, the marketing programs manager, content strategist, Alexis Daley, and VP of annuity sales, Frank Jaksa, for an informative marketing webinar. Wednesday, June 14 11:30 a.m. CDT 9:30 a.m. Pacific / 12:30 p.m. Eastern… Read More


IUL Sales Tool – Tax-Smart Retirement

I was in your shoes. I’m a former NWM advisor who sold life insurance. Here’s a strategy I created and have shared with many advisors. This strategy has helped dozens of practices take their minuscule life insurance revenue and turn it into six-digit figures. Here’s why. If you’re not talking about the importance of tax… Read More