Branding 101 Archives - Creative Edge

What Is “Content Marketing?”

So, what is content marketing exactly? Content marketing is, defined by the Content Marketing Institute: Con•tent Mar•ke•ting noun a strategic marketing approach on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience.1   This means that you are creating content—guides, blogs, infographics—that is thought-provoking and targeting towards a… Read More


Why Should You Have a Business Coach?

Are you ready for strategies to increase revenue in less time? Interested in learning new strategies for massive business growth and streamlined practice management? With CreativeOne’s Power Business Coaching program, you will gain knowledge on proven tactics to increase your high-quality lead pipeline, earn more money, and have more time to pursue your personal goals…. Read More


5 Ways to Create & Curate Successful Content on Twitter

Twitter recently celebrated its 10th birthday as a social media website. Over the years, Twitter has been an innovator in connecting business and customers. From allowing immediate customer feedback to growing a business, Twitter is a key tool for financial advisers today. Through the right techniques, business owners can expand their geographic reach, find new… Read More


Make Publicity Your Best Friend

Capitalize on your knowledge and expertise in your own local market with Instant Authority. Our program not only guarantees your appearance on your local news station or in a major publication, but positions you as an expert, helps you gain credibility and trust and builds brand awareness in your community. Let’s face it—publicity matters. Publicity… Read More


The Write Stuff

Writing a book makes you an authority. Not everyone can write a book. Not even most people can. But, if you take the time, it might not be as painful as you think, and the rewards could be substantial. We each come to success by our own paths, and a path is a journey, and… Read More


3 Essential Elements to Help Your Google Ranking

You’re not the only insurance or financial advisor in your area, and a large part of your business comes from getting out there and promoting yourself. One of the best ways to do this is through digital marketing. You may already know that your website is like your billboard on the internet. But like a… Read More


Enhance Your Online Reputation with Social Media Elite

Take Advantage of Our Social Media Elite Program Nurture Client & Prospect Leads | Affordable Packages | Social Media Management Join me, the marketing programs manager, content strategist, Alexis Daley, and VP of annuity sales, Frank Jaksa, for an informative marketing webinar. Wednesday, June 14 11:30 a.m. CDT 9:30 a.m. Pacific / 12:30 p.m. Eastern… Read More


Be A Guest On Our Nationally Syndicated Financial Talk Show

With CreativeOne’s Producer Spotlight program, you will be a guest on our web-based syndicated talk show. Speak about topics that are pertinent to you and your practice, then you can use the recording on your website and social media channels. Why use it? Simple. You want to be viewed as your area’s financial authority. The… Read More


3 Steps to Build Your Business on LinkedIn

For business development, networking has become increasingly important. Unlike in the past, networking can be done entirely online. 60 percent of buyers now use social media to look up firms before they buy a product. Due to this, it is increasingly important to have a solid social media presence and strategy in place in order… Read More


10 Marketing Elements Your Business Can’t Live without

Effective marketing has never been more important. Prospects have a plethora of information—and competition—available to them with just a few keystrokes. To stay ahead of the game, you want to ensure your marketing is on the right track. According to a recent survey of agents we conducted, there are a few specific things they’re all… Read More