Marketing Archives - Page 2 of 17 - Creative Edge

How to choose a CRM platform

Don’t lose sight of your customers. When you’re a small business owner running your own financial services company, you have to wear all of the hats. That includes marketing and customer relations. It’s not just about leads alone — it’s about converting, and about maintaining those connections you make. Do you have the right customer… Read More

Related terms: Marketing



How to Improve Your SEO

You might be making these common SEO mistakes. Search Engine Optimization, known in marketing circles as SEO, means writing, but not for people—SEO is about writing for computers. That’s an entirely different way of thinking, although some principles, like having a point, hold true. Take a look at these 5 Tips for Writing and SEO Optimization from… Read More

Related terms: Marketing



True twenty-first century lead generation at your fingertips.

Everyone says they can drive qualified leads via social media. But what if you actually could? Marketing’s “Final Frontier” is the ability of social media to drive qualified leads. Everyone claims they have the technology, and the knowledge, to make it happen. But very few people can deliver. Cracking the code isn’t simple. People — and… Read More

Related terms: Marketing



Be a Contributing Author in Kiplinger’s

Leverage one of the most trusted financial news sources.   Expand your branding and online presence beyond your own blog and website. Become a contributing author with Kiplinger’s, a nearly 100-year-old trusted, national publication to help enhance your image, boost credibility and appear in top search engine results. Becoming a reoccurring contributing author on Kiplinger’s… Read More


3 Tips for Stellar Annual Reviews

You probably have yearly reviews for your clients. But are you getting the most out of them? Most agents and advisors make time to meet with their clients once a year, whether the client needs to talk or not. If everything’s going smoothly, you might not have a reason to meet per se, but it’s… Read More

Related terms: Marketing



What the Leading Digital Marketing Organization Learned in the Newest Rollout

Last week, digital marketing circles were buzzing about Google’s latest broad core algorithm update. Google has suggested this update has nothing to do with the quality of content, and instead focuses on improving the quality of their Search Engine Result Pages (SERP). The rollout began a couple weeks ago when webmasters started to notice changes… Read More


Get 30 Guaranteed Registrants for Your Next Seminar for $999

Seminar marketing is an excellent opportunity to display your knowledge and thought leadership to a group. They also work well as a way prospect for new clients and generate business. When coupled with a targeted, paid-advertisement strategy, seminars also create an opportunity where you are able to speak to a pre-qualified audience with the desire… Read More


The New Facebook Algorithm and What It Means For Your Firm

You may have already heard, if not noticed, that Facebook recently changed its algorithm to align with their 2018 company goals. On January 11, 2018, Mark Zuckerberg, CEO and co-founder, announced Facebook would be changing its news feed algorithm to prioritize content and interactions from “friends, family and groups.” This means that there would be… Read More

Related terms: Facebook, Marketing



How to Create A LinkedIn Account

LinkedIn is mainly used for establishing a professional network and managing your business’ authority in the field—think of it as an online resume. While Facebook is mainly used for business-to-consumer information (i.e. advertisements, consumer articles, events), LinkedIn can be used for business-to-business information. It can highlight your successes as a company, establish authority in your… Read More


Who really is Jonathan Lee? Hear what he can do to your practice.

Acclaimed speaker and CEO of the Foundation for Financial Education, Jonathan Lee, visited more than 40 sales offices around the country in 2017, and he’s ready to share what he’s learned with you, if you’re ready to listen to his advice. Why not come and hear what he has to say? Lee has experience turning his… Read More