Social Media Archives - Creative Edge

What Is “Content Marketing?”

So, what is content marketing exactly? Content marketing is, defined by the Content Marketing Institute: Con•tent Mar•ke•ting noun a strategic marketing approach on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience.1   This means that you are creating content—guides, blogs, infographics—that is thought-provoking and targeting towards a… Read More


4 Tips About Social Media Marketing You Need to Know

September 8 2017

by Alexis Daley - Content Strategist

Having active and best-practiced social media marketing and content strategy can be just as important as your updated lead-generation campaigns. Your website and social media accounts are the face of your company to an incoming prospect or your current clientele. They are your first impression for many people researching local financial advisors. And while it… Read More


4 Steps to Personalize Your Business’ Image on Twitter

On Twitter, companies can work on building their brand and creating a new image for their company. They can handle public relations nightmares or build current promotions. Through Twitter, companies can drive traffic to their website or blog. At the same time, businesses can engage directly with their customers, find new clients and take part… Read More


Enhance Your Online Reputation with Social Media Elite

Take Advantage of Our Social Media Elite Program Nurture Client & Prospect Leads | Affordable Packages | Social Media Management Join me, the marketing programs manager, content strategist, Alexis Daley, and VP of annuity sales, Frank Jaksa, for an informative marketing webinar. Wednesday, June 14 11:30 a.m. CDT 9:30 a.m. Pacific / 12:30 p.m. Eastern… Read More


5 Things You’re Forgetting About Your Website

There was a time when your first interaction with a new prospect or lead would have likely happened over the phone or perhaps in person. Your first interaction would have been a two-way conversation, which would have allowed you to exert some influence and shape their perception of you. Today, your prospects are likely to… Read More


Make Facebook Seminars Work for You

Make Facebook Seminars Work for You Guaranteed registrants • $999-$1699 investment • No direct mail Sign up today! Join us Wednesday, April 5 at 11:30 a.m. CDT, for a webinar hosted by Frank Jaksa, VP, annuity sales, Perry Boles, digital marketing manager and Jessica Scheuler, marketing programs manager. During this 30-minute Facebook Seminar webinar, you’ll learn:… Read More


3 Steps to Build Your Business on LinkedIn

For business development, networking has become increasingly important. Unlike in the past, networking can be done entirely online. 60 percent of buyers now use social media to look up firms before they buy a product. Due to this, it is increasingly important to have a solid social media presence and strategy in place in order… Read More


3 Things to Do When You Aren’t Seeing Results

Do you know the difference between advertising and direct marketing? Many people use those terms interchangeably, but they actually mean two different and distinct things. Knowing the distinction and understanding how to use them can help you grow your business and expand your client base. According to Principles of Marketing by John F. Tanner, Jr…. Read More


10 Marketing Elements Your Business Can’t Live without

Effective marketing has never been more important. Prospects have a plethora of information—and competition—available to them with just a few keystrokes. To stay ahead of the game, you want to ensure your marketing is on the right track. According to a recent survey of agents we conducted, there are a few specific things they’re all… Read More


4 Tips to Create A Powerful Facebook Video Ad

With the new algorithm for Facebook’s news feed, video content has risen as the latest way to reach out to consumers. Facebook now prioritizes videos instead of typical advertisements, so video ads are a more effective way to reach out to your audience. In addition, they help to build brand awareness and allow you to… Read More