Online Marketing Archives - Creative Edge

What Is “Content Marketing?”

So, what is content marketing exactly? Content marketing is, defined by the Content Marketing Institute: Con•tent Mar•ke•ting noun a strategic marketing approach on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience.1   This means that you are creating content—guides, blogs, infographics—that is thought-provoking and targeting towards a… Read More


Appear on Your Local News Station or in a National Consumer Magazine—GUARANTEED

Large-Scale Media Exposure • 110% Guaranteed Placement • Be the Expert Want to be featured as a financial expert in your local market, or nationwide? With Instant Authority, you get guaranteed placement of publicity through various digital, television or print media outlets. Tune in to our webinar featuring Amazon best-selling author and media expert Jeremiah… Read More


Life Insurance Can Change Lives—Ask Sarah W.

Life comes at you fast. September is Life Insurance Awareness Month, so in honor of what you do for your clients, we’ve put together a true story to share. If you want, you can show it to your clients this September. Meet Sarah W. In May 2014, Sarah W.’s world changed forever with the sudden,… Read More


Make Publicity Your Best Friend

Capitalize on your knowledge and expertise in your own local market with Instant Authority. Our program not only guarantees your appearance on your local news station or in a major publication, but positions you as an expert, helps you gain credibility and trust and builds brand awareness in your community. Let’s face it—publicity matters. Publicity… Read More


Enhance Your Online Reputation with Social Media Elite

Take Advantage of Our Social Media Elite Program Nurture Client & Prospect Leads | Affordable Packages | Social Media Management Join me, the marketing programs manager, content strategist, Alexis Daley, and VP of annuity sales, Frank Jaksa, for an informative marketing webinar. Wednesday, June 14 11:30 a.m. CDT 9:30 a.m. Pacific / 12:30 p.m. Eastern… Read More


4 Ways for Financial Advisors to Build A Better Website

If you haven’t invested much time, energy or resources into your site, you may be allowing your prospects to make early impressions of you that just aren’t accurate. The good news is that you can easily change the situation. These days, a website refresh isn’t costly or time consuming. However, it’s important that you get… Read More


Be A Guest On Our Nationally Syndicated Financial Talk Show

With CreativeOne’s Producer Spotlight program, you will be a guest on our web-based syndicated talk show. Speak about topics that are pertinent to you and your practice, then you can use the recording on your website and social media channels. Why use it? Simple. You want to be viewed as your area’s financial authority. The… Read More


10 Marketing Elements Your Business Can’t Live without

Effective marketing has never been more important. Prospects have a plethora of information—and competition—available to them with just a few keystrokes. To stay ahead of the game, you want to ensure your marketing is on the right track. According to a recent survey of agents we conducted, there are a few specific things they’re all… Read More


2017 Digital Marketing Trends for Financial Services

Marketing your business is a continuous process. A few years ago, a mailed letter and invitation to a presentation along with a no-obligation lunch was a great way to reach prospects. Today, your clients probably pay more attention to email than paper mail. You need to find ways to reach them where they live—online—without ending… Read More


4 Tips to Create A Powerful Facebook Video Ad

With the new algorithm for Facebook’s news feed, video content has risen as the latest way to reach out to consumers. Facebook now prioritizes videos instead of typical advertisements, so video ads are a more effective way to reach out to your audience. In addition, they help to build brand awareness and allow you to… Read More