Facebook continues to have an outsized presence in online advertising. As the social media site has advanced over the years, new advertising options have developed. Financial advisors and companies can now use Facebook video ads to reach out to consumers, increase their conversion rates and drive traffic to their website. With the right approach, video ads can become an important part of marketing campaigns.
You might be asking why you should be interested in Facebook Video Ads. Well, there are an estimated 4 billion video views occurring every day on Facebook. Out of those views, 65 percent of them are on mobile devices. Mobile video ads are an effective way to reach out to potential clients.
Obviously, your main goal with ads is to maximize your earnings. Video ads are the latest way to engage consumers and reach out to new clients. Facebook’s focus on videos is driven by the audience. More people want to watch videos, so marketers have shifted their budget from traditional advertisement sources to mobile video ads. If you’re still wrestling with unsuccessful performances, take these tips into consideration.
- Know Your End Goal
To begin this process, you need to decide on your goals. Are you trying to increase awareness about your financial products and services? Do you want to increase your conversion rate? Once you know what you want, you can figure out how to get it.
If your goal is engagement, your focus will be on increasing your comments, shares, relevance score, likes and audience retention. Financial advisors who want to boost their conversion rate will track the number of clicks and the amount of revenue generated from the advertisements.
- Define Your Ad’s Target Audience
You do not have to create every video for your main target audience. Some videos can be targeted for subsets of your audience to maximize the efficiency of your advertisements. You want to narrow down your target audience so you achieve the maximum results from each ad. If you have narrowed down your target audience, you will have a better chance of converting them into clients.
Currently, Facebook allows you to narrow your target audience according to the following factors:
- Relationship status.
- Market segment (ethnicity, household makeup and generation).
- Financial income
- Parents (the age of their children).
- Device owner.
- Work (company or job title).
- Home (Ownership status, value and type).
- Life events.
- Set Up, Test and Launch Your Campaign
When you’re ready to start your ad campaign, make sure your video delivers the views you need at the right cost. Create a budget and a deadline for the campaign. Keep in mind your other marketing campaigns and activities so the timelines match up. Since many people watch videos on silent when they are at work or in a crowded place, you may want to add text to your video for these viewers. You will also need a call to action in the ad that gets the viewer interested in the product.
- Track Your Campaigns and Improvise
Even the best videos do not always resonate with a target audience. Once your campaign has launched, use the tools on Facebook to track the types of audience members you are reaching, conversion rates and other statistics. If your campaign is not performing at its best, you can adjust your target audience or campaign for maximum results. It is extremely easy to adjust a campaign, audience or budget on Facebook, so you do not have to feel like you are stuck in a campaign that is not working. Your success depends on you adjusting to your audience’s feedback and understanding their needs.
There are many reasons why someone may find it challenging to create Facebook videos. That’s why when it comes to maximizing your ads performance and creating a powerful Facebook Video Ad, look no further than CreativeOne’s Digital Marketing Solutions. Our digital marketing experts will help you employ effective strategies for lead generation such as digital seminar leads, lead generation and dinner seminars. Digital marketing can be a time-consuming endeavor, but our team uses proven strategies and best practices to ensure your plan is completed in a timely fashion through our Social Media Elite packages and SEO Local Spark.
Related terms: Facebook