by Mike “Cy” Cajthaml Senior Vice President, Creative Life
You asked for a simpler way to introduce life into your practice. We’ve got the answer for you!
We live in a world where we’re constantly on the go, fighting a to-do list that only seems to get longer and longer. Given these circumstances, products are made with a goal of making life easier. Just think about the “As Seen on TV” gems like Fast Brite to shine up your headlights, Flex Seal for filling cracks of any kind or Furniture Fix for instant firmness under sagging couch cushions. The promise of ease with which these products can tackle life challenges may seem too good to be true. What if a life product offered the same type of promise for both you as the writing agent and your clients? Would you be just as skeptical? Let me tell you, it really can be that simple!
How would you like a product that requires minimal paperwork … offers simplified issue underwriting … needs just a single premium deposit … and includes an appealing value proposition for the senior market? By uncovering your clients’ “never money,” money they’re neither spending nor investing, Lincoln’s MoneyGuard® Reserve Plus can be the simple answer you’ve been looking for to infuse additional life sales into your practice.
HOW YOU CAN BENEFIT
Minimal paperwork: Filling out the paperwork for a life policy can be extremely time-consuming. With this product, you’ll need to fill out an application with just a few pages, a long-term care worksheet and any supplemental forms. All in all, the application process is similar to filling out annuity paperwork.
Simplified issue underwriting: If you have a client who faces any health issues or poses any underwriting challenges, you know how complex the placement process can be. From paramedical exams to lab tests to attending physician’s statements, you can end up spending lots of time and energy on follow-up and coordination. In this case, the application process includes a few simple knockout questions and a 45-minute phone interview. It makes life simple for both you and the client.
Single premium deposit: As mentioned earlier, many clients who are ideal for this product have “never money” positioned somewhere … maybe in a CD, in a savings account or, better yet, under their mattress! Ask your clients what type of returns they expect to earn on this money. Zero, right? This is money saved for those “just in case” moments in life, for any kind of emergency that could arise. By offering to reposition this lump sum, you can now leverage the use of these funds earmarked for these same highly specified purposes to give them more of what they need and want.
Senior market sales: Many of our agents work exclusively in the senior market. For others, it represents a significant portion of their practices. Why? This demographic is more likely to have disposable income or to have accumulated this “never money.” That is where this product is designed to fit best.
HOW CLIENTS CAN BENEFIT
Now, let’s talk about repositioning the asset in more detail. We just discussed how many clients today are concerned about what might happen in the future. One of those top concerns is often long-term care. With increasing longevity and time spent in retirement, what if they need assistance caring for themselves? Clients are also looking to be sure their families are protected after they’re gone. But tying up this “never money” can make clients uncomfortable if they’re not absolutely sure they can access those funds in case something else comes up. For many individuals who desire all three of these benefits, it seems to be a goal that’s difficult, if not impossible, to achieve. Here is your answer to fulfill all of their needs: MoneyGuard Reserve Plus.
LIVE … DIE … QUIT
The story is simple. If a client continues to live a long time, he or she can rest assured knowing the product will provide a multiple of that initial premium in long-term care benefits. The money can be used for confined nursing home care, home health care, assisted living or adult day care as long as the client cannot perform two of the six activities of daily living (ADLs). The client will also have the peace of mind that, upon death, his or her family will receive a multiple of that initial premium in tax-free, probate-free death benefit for loved ones. Last, and most importantly for many, if at any time the client needs to access these funds, he or she can quit the program and every dime is available through a money-back guarantee. Presenting this LIVE•DIE•QUIT scenario is a simple way to help clients understand all the things they might imagine to be too good to be true.
With just one simple solution, you can help clients achieve all three of these wonderful goals for their hard-earned assets. Oh, and just one more thing. As Zig Ziglar says, if you help enough other people get what they want in life, you’ll always get what you want. By helping others, you’ll also receive an attractive comp.
For a more detailed explanation of the LIVE•DIE•QUIT story, check out www.CreativeEdgeMag.com. You’ll find a written summary of the story in addition to a quick video you can view for tips on how to sell your clients on this powerful product. Or, call your Creative Life Sales Relationship Manager for yellow pad sales techniques tailored to your services.
FOR AGENT USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC. 12103 - 2011/12/16
Lincoln MoneyGuard® Reserve Plus is issued by The Lincoln National Life Insurance Company, Fort Wayne, IN, on Policy Form LN870 with the Convalescent Care Benefits Rider (CCBR) on Rider Form LR870, an optional Enhanced Surrender Value Endorsement (ESVE) on Endorsement Form B10465F, an optional Extension of Benefits Rider (EOBR) on Rider Form LR871, and an optional Nonforfeiture Benefit Rider (NFO) on Rider Form LR872. Products and features, including benefits, exclusions, limitations, terms, and definitions, may vary by state.