Making a marketing plan for 2019.

We know what works and what doesn’t to grow your firm. Let us show you firsthand.

Every year it’s the same. You resolve to take advantage of the new year to reinvigorate your business. You start off hot, burning up new ideas, but there are too many to choose from, and you’re not sure what works. Gradually, day to day pressures — especially taking care of your clients, who have to come first — take over again. You’ve accomplished some, but not all. You got lost in a forest of options; you became distracted, and you didn’t get everything done you wanted to.

“Next year,” you say. “I’ll have time to do everything I want and I can do it right, the way I meant to do it.”

Start 2019 off on the right foot — today.

People who write down their goals are much, much more likely to achieve them. That means not only making a simple list, but visualizing how, exactly, you’re going to reach every goal, and what the sub-goals are for each accomplishment. Luckily for you, we’ve already done part of that. You can use our list to get started.

What should be on your “marketing musts” list?

Too much to go into detail on here — that’s the short answer. But we can give you some ideas.

For starters, you can’t know where you’re going if you don’t know where you are. You need a brand review. That way, you can fill any gaps in your plan before you set out on your journey — maybe you need a logo refresh, say. Or maybe you need a new website. Those are some of the basics.

Once you’ve got those goals set — or accomplished — you can move on to more advanced goals. Remember to set “S.M.A.R.T.” goals: specific, measurable, attainable, relevant, and time-sensitive. You can start with an email or email video campaign. From there, you can work on search engine optimization, seminars with online recruiting, a comprehensive social media strategy, and more.

You can also work on very advanced goals such as credibility and thought-leadership buildingintent-based leads, and hyper-targeting. Whatever your goals, know that we can help you reach them — we’ve seen it all before. We know what works and what doesn’t. And we know what’s next.

Give us a call today at 800.992.2642 so we can help you make your plan a reality!


Related terms: Marketing

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