Branding 101 Archives - Creative Edge

The Importance of Your Logo

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As a graphic designer at CreativeOne, I work on a multitude of logo projects. Whether it’s a logo for a newly created company or someone looking for a refreshed logo, there’s a lot of time, effort and creativity that goes into each concept. Some individuals don’t necessarily understand the importance of a logo and how… Read More


Gain More Exposure with Our TV Spot

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As the only Agent Development Organization (ADO) in our industry, CreativeOne knows one size doesn’t fit all. Our unique value proposition makes you more successful by providing you with the vast array of services you need, including professionally produced media. Have you ever considered using television as part of your marketing plan? We have a… Read More


A Word from the Wise: Stephen Stricklin

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A Word from the Wise features expertise from industry-related professionals to put you at the top of your game. When Stephen Stricklin founded Wise Wealth LLC, he was motivated by the desire to bring financial wisdom to his clients. A former teacher and counselor, Stephen understands the role knowledge plays in wealth management and preservation… Read More


Lead Generation Roadmap Helps Producers Stay On Track

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Before you begin your journey, map out the route to your destination. As an Agent Development Organization (ADO), CreativeOne believes in helping our producers set and achieve challenging and attainable goals. To do so, we have created a lead generation roadmap to give you guidelines that will keep you on track during the course of… Read More


MediaOne Boasts Full Media Capabilities

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CreativeOne’s in-house video, audio and photography studio, MediaOne, focuses on full-service media and production solutions for our producers. Video has taken over the Internet versus static text, and MediaOne puts CreativeOne—and our producers—in prime position to take advantage of the trends in marketing technology by providing powerful and targeted content for online marketing campaigns to… Read More


Can’t Find Your Business on Google? We Can Help.

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Consumers are increasingly turning to the Internet to find information on local businesses just like yours. If your online assets aren’t claimed, there’s a good chance they can’t find you. Not ideal, right? With CreativeOne’s SEO Local Spark, we’ll ensure you show up when consumers are searching for you and your services online. First, we’ll… Read More


Showcase Your Experience with Producer Spotlight

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In 2015, online video became the number-one communication content medium for consumers! Consumer viewership is based on three categories: Entertainment. Information. Education. Social media networks have significantly contributed to video popularity by launching their own indigenous video platforms in an effort to prevent subscribers from leaving their websites for YouTube and VIMEO. Corporate America and… Read More


What It Takes to Be Successful at Prospecting

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In the November 2015 issue of Research:, industry veteran Bill Good wrote about what it takes to be successful at prospecting. Below is a recap of Good’s article. There are times when things aren’t working the way they should in prospecting, which should signal you to stop and think. You can usually fix any prospecting… Read More


Single Premium Life Counts Double for Business Accelerator Credits

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Are you looking to ramp-up your marketing and your business in 2016? We have a way you can do both. CreativeOne is offering a 200 percent premium credit for Business Accelerator credits for any agent who sells a Single Premium Universal Index Life case with CreativeOne. In order to earn 200 percent premium Business Accelerator credits,… Read More


CreativeOne Adds New Studio

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CreativeOne recently made a significant investment in its media offerings to agents: a brand-new, full-service audio and video studio, MediaOne. As an Agent Development Organization (ADO), we know one size doesn’t fit all, and we want each agent to stand out on their own, which is where the new studio comes in. With custom videos,… Read More