Women's Market Archives - Creative Edge

We hate to be sold and it’s rampant. Think about when you go to a car lot and the salesman comes up to you and asks if he can help you. What do you say? “I’m just looking.” Because you don’t want to be bothered. Same if you’re shopping for jeans and your wife is… Read More

Women today: New roles, new responsibilities, and new financial needs Despite their rising workforce participation and escalating income, it appears that American women still have major gaps and unmet needs when it comes to achieving comfort and confidence with money. This survey indicates new and changing social dynamics have made the so-called “typical family” anything… Read More

Ask any woman about being dissed or ignored in a business situation, and she’ll most likely have a story. It might be about the car salesman who asked her when the decision maker would be arriving. Or about the banker who directed all of his questions to her husband. No matter the situation, she knows… Read More

Times are changing, and so is our business. The huge wave of baby boomer retirees has captured our industry’s attention – and rightfully so. Yet, many insurance agents and financial advisors can’t quite seem to put their finger on how to target one particular group of this critical segment: women. According to TD Ameritrade Institutional, a division of TD Ameritrade Inc., women control $8 trillion in assets in the U.S. and are expected to control $22 trillion by 2020. These women want and need your services, possibly more than any other market, so what are you doing to meet their goals and let them grow your business?