If you’re like me, you usually keep magazines around – on your nightstand or coffee table – until the next issue arrives. There’s something about a quality magazine that compels you to read, and re-read content before eventually setting it aside. Truthfully, the longer something stays around, the longer it holds sway over you. In fact, a 2012 study found that magazines are capable of bringing readers closer to brands, thus boosting ROI.*
Now, Creative Marketing gives you the power to maximize your brand with YouMag, a unique solution that allows you to customize your own, professional magazine. This marketing tool will help keep you top-of-mind with clients and prospects much longer than other marketing alternatives. And, by branding yourself with a professional magazine, you can differentiate yourself even better from the competition.
With YouMag, you can send clients a high-quality magazine that features:
- Your business name, photo, logo and personalized letter on the inside cover
- Positive, uplifting content that’s professionally written to appeal to all types of clients; including articles on golf, travel, wine and recipes
- An online version that can be posted to your website and social media outlets
- A simple ordering process that will get you published quickly
To get started, visit the YouMag program on Creative’s Dynamic Marketing Portal. Or, view this short presentation for more features and benefits of YouMag, and get your publishing “career” up and running today!
*“New Mindshare/PPA Study Uncovers the Science Behind Magazine Influence,” Professional Publishers Association Limited (PPA), Nov. 16, 2012: http://ww1.prweb.com/prfiles/2012/12/03/10196285/science-behind-magazine-influence-and-effectiveness.pdf