Re: Claiming Top-of-mind Awareness

by Mark Pratt Annuity Sales Consultant Beloved entrepreneur Walt Disney once said, “I have been up against tough competition all my life. I wouldn’t know how to get along without it.” We live in a world where businesses are constantly competing for market share, vying for consumers’ attention. Even in the financial services sector, you know that if you don’t provide your clients with the kind of service and support they deserve, someone else will. That’s why it’s more critical than ever that you find cost-effective ways to maximize the value of your brand and maintain top-of-mind awareness.

Take a quick look around your home or office. Does that pen you write with have the contact information of a business you frequent? Does your coffee mug feature the logo of your favorite coffee shop? Or maybe you like to hang around the house in a t-shirt you received from the charity event you recently attended. These are all examples of promotional products that can be customized to market a business quickly, easily and inexpensively.

Branded promotional items are a great way to increase awareness of your firm – even when you’re not personally around to do the marketing yourself. For example, consider providing prospects and clients with complimentary polos featuring your business’ logo at your next golf outing. In the future, these attendees may choose to wear your gift when they head out to play a round of golf with friends or colleagues because it’s both functional and visually appealing. At this time, the individuals in the golf group who may not have heard of your business will now be exposed to your brand. Ideally, the polo may generate questions and conversation about who you are, what you do, and why the golfer wearing the item chooses to do business with you.

Whether you’re attending meet and greets, working with clients, or hosting your own marketing events, visit our new Creative e-Store available in the Dynamic Marketing Portal to find just what you need to get noticed. The customizable promotional products available are divided into four categories: apparel, office gear, drinkware and trade show items. And the best part about it is that ordering personalized products is simple!

First, log in to the Creative Marketing website and click on the blue button that says Dynamic Marketing Portal.* Once inside, select the Relationship Management tab and click on the Creative e-Store. Just choose the merchandise you want, add your logo, select the quantity of items to order and enjoy the pricing we’ve negotiated on your behalf. In no time you’ll be on your way to establishing a recognizable brand in your community. From t-shirts and totes to golf balls and umbrellas, turn the e-Store into an easy sales idea. Contact your Sales Consultant for details today.

FOR AGENT USE ONLY. NOT FOR USE WITH THE GENERAL PUBLIC. 12284 – 2012/4/30

 

* Production requirements apply.

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