It’s 2019 and The Rolling Stones are back… with a sponsorship from the Alliance for Lifetime Income.
You heard it right. The rebellious English rock band is going on tour and spreading the word about annuities at the same time. Sounds a little out of the box, doesn’t it?
It is, but when you take a step and break it down, this move by the Alliance for Lifetime Income has the potential to be a home run. The Stones have over 24 million followers across social media and are expected to have performed in front of over one million fans by the end of the tour. We think it’s safe to say that an increase in visibility is pretty much guaranteed (no pun intended) for the Alliance.
The Alliance has spent years looking over potential partnerships and opportunities, weighing their options, running scenarios and potential ROIs, until they found their Satisfaction.
While we can’t all go out and sponsor a 13-show tour for an iconic rock band, we can think outside the box with our marketing campaigns.
Retirement isn’t black and white so your marketing shouldn’t be either.
You’ve laid the groundwork with your marketing efforts and have created a solid client base to build upon. Now it’s time to dive into new waters and see how else you can reach people with your message and service.
People are inundated on all fronts when it comes to marketing. They see and hear ads all day long whether they realize it or not and you need to figure out how to stand out from the crowd.
List out all your marketing efforts, the time and cost that go into those efforts and see what is really working. This will help give you a better idea on what works well with your audience and what doesn’t.
Now, list out a handful of “out there” ideas that you’ve thought of in the past years but haven’t put the time or energy into because you don’t know if they’d work. These are the ideas that are going to help you break the mold and reach more of your current audience or even a new audience.
Take those ideas and work through them just like the Alliance did. Identify the end goal and how you would achieve it—each and every step is crucial to putting into play this “outside the box” idea.
From there, take the idea that makes the most sense to you and your team and run with it. Dedicate the time and resources needed to give it a real shot at lasting and being a success and watch what happens.
As always, whether you want to try out something completely different, target a new audience, go digital with your campaigns, or sponsor a U.S. rock band tour, we’re here to help.