April 2014 - Creative Edge

Fill Seats for Your Next Seminar with Creative Mail House

A 2012 survey* found that direct mail is the promotional medium with the highest return on investment for business-to-consumer marketing. To help you launch your next direct mail campaign, we offer the Creative Mail House, a turnkey direct mail resource. Creative Mail House is a direct response marketing service that delivers professionally designed and printed invitations and… Read More

Lights, Camera, Engagement. Using Online Video to Connect with Prospects

Back in the days when paid TV commercials were your only “video” option, you had two choices if you wanted to use this avenue. You either spent a bundle on a 30-second commercial that people skipped over when it interrupted their favorite show. Or, you ran a cheaper spot produced on a low budget –… Read More

The 10 Rules of Engagement for “Directors of First Impressions”

Unless you answer your own phone and greet every client as they enter your office, people will often develop an opinion about you before you ever speak with them. Their first impression may actually be delivered by the receptionist or office staff member who greets them. These individuals can set the tone for the experience… Read More

Concierge Underwriting and the $60 Million Life Case–Part I

The following article details an actual life insurance case submitted and placed through CreativeOne. Names and other identifying factors have been changed or omitted to protect the privacy of the parties involved. As the chaos of one of the nation’s busiest airports buzzed around him, “Pete” relaxed in the terminal on a May afternoon waiting… Read More

AIG Announces Partnership between AGL and Market Synergy Group to Offer Newly Enhanced Index Annuities


American General Life Insurance Company (AGL) and Market Synergy Group Introduce an Index Annuity Solution That Can Guarantee Rising Income for Up to 10 Years and Offers the Potential to Double Retirement Income HOUSTON–(BUSINESS WIRE)–April 24, 2014– American International Group, Inc. (NYSE: AIG) announced today that American General Life Insurance Company (AGL) has partnered with… Read More

FGL Commission Special for Performance Pro

For a limited time, Fidelity & Guaranty Life is raising the commission by 50 bps on their latest fixed deferred annuity, Performance Pro. The new street comp will be 7.50% for ages 0-75 and 6.00% for ages 76-80. Commission varies by state, please refer to SalesLink for details.

Total Value Annuity – TVBI Spread Change

Total Value Annuity has been a tremendous success due to your efforts, and we have worked to keep many of the features and benefits you and your clients appreciate, including: 4% guaranteed annual roll-up on the Income Rider’s Income Benefit Base and the Death Benefit Rider’s Death Benefit Base, plus the Stacking Roll-up of any… Read More