Market Niches Archives - Creative Edge

Niche Alert: You Don’t Know BOES — NQ Deferred Compensation Did you know Principal’s nonqualified deferred compensation (NQDC) platform is available to all CreativeOne advisors and producers? What may not be apparent is how to use it to win cases and grow your revenue. Whether you need front-end resources like training and fact finders or largely misunderstood elements like… Read More

Women Only is a proven lead-generation, direct-response program that helps you market more effectively toward females. Did you know boomer women are the largest segment of women, the highest spending and the fastest growing?1 CreativeOne’s Women Only program maps out strategies designed to yield consistent results when trying to reach the female audience. We help… Read More

Established in 2004, Facebook has quickly grown to become by far the largest social network in the world, making it a critical part of the digital marketing mix for almost any type of business. The social media giant presents a range of advertising opportunities for businesses of any size, including objective-based targeted advertising in addition… Read More

In my last article “Why Annuities are Appealing,” I described how the effect of the recession, corporate scandals and 9/11 left Millennials feeling distrustful of large institutions wanting to invest our money in the stock market and why we find annuities so appealing. In this article, I will explain how you can best reach my… Read More

In the annuity world, the big buyers are men and women age 50 and up who are nearing retirement and looking for guaranteed retirement income. But have you ever considered the other end of the age spectrum? I’m 24 years old and have been in the work force for six months. I graduated with honors… Read More

I’ve worked at several ad agencies throughout my career and have never been part of a more innovative program that breaks the industry standard than CreativeOne’s Business Accelerator. It launched in January and is unlike anything I’ve seen before. Everyone knows about the 80/20 rule. What’s the important thing to understand about this rule? There… Read More

With CreativeOne’s Dynamic Marketing Portal (DMP), you can gain access to a multitude of executable marketing tools available online 24/7. Using these custom, hand-selected tools, you’ll be able to implement turnkey programs, connect with prospects and clients cost-effectively, and systematize your marketing. The DMP can make marketing easier, leaving you to what you do best-running the business…. Read More

Thirsty for awareness among new, qualified and more-affluent leads? Hole in One may be just the answer you’re looking for. With this innovative marketing program, you pay only a low premium while offering prospects exciting monetary hole-in-one prizes, luxurious vacations and various other prizes. It’s a simple idea that’s easy to execute. Contact your local… Read More

Be bold. Be seen. Be heard. Grow your business. Let’s build something amazing together! CreativeOne is excited about our new credits program, Business Accelerator! It delivers on the principles of purpose, persistence and prosperity. We reward your everyday premium production with account credits. The more annuity and life insurance premiums you generate, beginning at $500,000… Read More

Joe has been an insurance professional for 15 years, and he has amassed quite a bit of industry experience. Last year he realized social media could be a powerful marketing tool, so he signed up for a Facebook account, made some contacts, and began posting to his audience. He posted three times per week, reminding… Read More